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Nam June Paik — Tate Modern, 2019

“The future is now” — Nam June Paik

It’s around this time of year that the predictions for the year ahead begin to pop up. I enjoy these as they are usually jam packed with interesting case studies and rabbit holes to dig down into. But more, I enjoy them because they give me something to anchor to. A sense of reassurance in a future that is otherwise unpredictable (2020 — case in point).

Over the years I’ve noticed art more explicitly seep it’s way into these annual forecasts — particularly as the creator economy has taken shape.

In a shift away from art as a way to represent the past (as seen in state courts and museums), art has spent the best part of two centuries becoming a key to unlock the future. Reaching its present state, as increasingly homegrown, virtual and activist. So it gives a good subtext to a number of emergent themes. …


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Richard Wilson, 20:50 at Saatchi Gallery; Photo by Daniele Franchi on Unsplash

I’ve long been a fan of the artist Grayson Perry.

In my opinion he speaks a lot of sense, and has a great ability to make art seem more accessible. But I’ve gained even more of an appreciation recently. Mainly because I finally got round to reading his book — ‘Playing to the Gallery’.

In it he debunks a lot of myths about the art world, what counts as art, and ways to view it.

He also talks about the role of the contemporary artist.

And in doing so there’s one thing which really stuck in my mind.

He said;

“my job is to notice things that other people don’t…


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With Rob Estreitinho

One of the things I love about working in the world of communications and creativity is finding the sweet spot between disciplines, ideas, and culture. But even more for me it’s the collaboration and brilliant minds I get to meet and mash ideas with along the way.

So for this bumper edition of ‘A Strategist’s Guide to Art’ I’m excited to have a guest on board.

Rob Estreitinho is best known for his awesome newsletter Salmon Theory. He is also Marketing Director of Group Think — an international learning community for strategists.

Rob uses philosophy to think about strategy. …


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With Rob Estreitinho

One of the things I love about working in the world of communications and creativity is finding the sweet spot between disciplines, ideas, and culture. But even more for me it’s the collaboration and brilliant minds I get to meet and mash ideas with along the way.

So for this bumper edition of ‘A Strategist’s Guide to Art’ I’m excited to have a guest on board.

Rob Estreitinho is best known for his awesome newsletter Salmon Theory which looks at the links between philosophy and strategy. He is also Marketing Director of Group Think — an international learning community for Strategists. Rob and I have been having geek-outs about our areas of interest, and how it helps us in work and life for a while now. So we decided it was about time we had a proper chat about it. …


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Part 1 (of 3)

One of the things I love about working in the world of communications and creativity is finding the sweet spot between disciplines, ideas, and culture. But even more for me it’s the collaboration and brilliant minds I get to meet and mash ideas with along the way.

So for this bumper edition of ‘A Strategist’s Guide to Art’ I’m excited to have a guest on board.

Rob Estreitinho is best known for his awesome newsletter Salmon Theory which looks at the links between philosophy and strategy. He is also Marketing Director of Group Think – an international learning community for Strategists. Rob and I have been having online geek-outs about our areas of interest, and how it helps us in work and life for a while now. …


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Credit: Unsplash

A way I think about brand

‘Relevance’ is a funny old word. It’s something we both crave and fear. It gets attached to a moment. Society tells us it’s fleeting. Either it is or it isn’t. You either have it or you don’t. Once it’s gone, it’s gone forever.

It seems that every day, in some form or another the subject pops up.

Whisperings range from ‘I’m scared of becoming irrelevant’ to ‘how do we keep up with the speed of things’ or ‘do we talk about that thing that everyone is talking about?’

More often than not it tends to be something which is projected, rather than simply cookie cut and directed by design. Which makes the job of knowing if you’ve got it (or lost it) even trickier. …


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Source: Unsplash

How do you recreate a physical experience online? Short answer — you can’t. But you can unlock the door to something else.

This article explores the worlds of galleries, museums and gaming to consider why their user experiences hold so much weight, and what this means for brands.

I’ve been thinking a lot about the concept of space recently, not the ‘final frontier’ kind — that blows my mind — but more the space in which we spend our time, how we interact with it and how, if at all, brands should be invited in.

I’ve spent the best part of a decade, defining physical experiences, the serendipitous kind that unite a group of people around a shared idea, and in turn to the brand. Over the course of that time e-commerce and social media have obliterated the metaphorical physical walls, and shifted the paradigms of pretty much everything. But the anti-algorithmic joy of serendipity and human connection are what physical experience had over online interaction. Then 2020 came, and ‘connection’ took an extraordinary turn. Real-life, as we knew it, suddenly wasn’t so appealing. …


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Photo by Anthony Gucciardi on Unsplash

I’ll probably never be a great artist but studying art has taught me (a little) about being a better strategist. Not least it’s taught me how to make some sort of sense of the ‘mess’— and right now I‘ll take all the help I can get with that.

Sometime back in March — when we knew we were going to be working from home — a strange thing happened. I left the office like I was leaving for the last time. Given that I’ve worked in that office for the best part of the last decade that was pretty unusual. …

About

Harriet Kindleysides

Hello! I’m Harriet. Brand Strategist and artist. Exploring the links between art, strategy and culture.

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